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Programs by Category / AI Digital Marketing / Foundation Stage
AI-Powered Digital Marketing — Foundation Program
About This Program
The Foundation stage is where every Velyon learner begins. Over four weeks, you'll learn how modern marketers use AI for content, ads, and growth — then apply it in one real, hands-on mini project.
This isn't a preview or a taster course. What you build here becomes the first entry in your portfolio, and completing it is what unlocks the Professional Certificate stage.
What You'll Build
- An AI-optimized social media profile and content plan
- One sample ad campaign, copy and creative included
- A starter portfolio page documenting both
What You'll Learn
- Digital marketing fundamentals & how AI fits in
- Social media branding basics
- AI prompting for content creation
- Meta & Google Ads fundamentals
- Ad copywriting basics
- Structuring a portfolio-ready project
Program Content
Week 1 — Digital Marketing & Branding Foundations
- Introduction to digital marketing and where AI fits in
- Personal/business branding basics on social platforms
- Assignment: build and optimize one social profile
Week 2 — AI Content & Prompting
- AI prompt engineering for marketing content
- Content planning basics
- Assignment: draft an AI-assisted content calendar
Week 3 — Ads & Copywriting Basics
- Meta & Google Ads fundamentals
- Writing ad copy that converts
- Assignment: write and lay out one sample ad campaign
Week 4 — Portfolio & Completion
- Structuring your mini project as a portfolio piece
- Final submission & mentor review
- Foundation Completion Certificate issued
Certification
On completing all four weeks and submitting your mini project, you'll receive a Foundation Completion Certificate — and unlock enrollment into the Professional Certificate stage.
No questions yet — enrolled learners can ask questions here once the cohort starts.
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