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Sangita Roy

Sangita Roy

Digital Marketing Specialist

Fellowship 📍 Raiganj
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Verified by VELYON Institute
Professional Programs
  • AI-Powered Digital Marketing - Fellowship Program since June 2026
LinkedIn GitHub 🌐 Website

Projects

SEO Growth Campaign – NovaCart

Google Search Console Google Analytics 4 Semrush Ahrefs WordPress Yoast SEO

Increased organic visibility for a fictional e-commerce brand through technical SEO, keyword research, content optimization, internal linking, and on-page SEO. Built a 3-month SEO strategy focused on improving rankings for high-intent commercial keywords and increasing qualified organic traffic.

Live Demo ↗ GitHub ↗

Social Media Growth Campaign – UrbanBrew

Meta Business Suite Instagram Canva CapCut Meta Ads Manager Google Analytics 4

Designed and executed a fictional social media growth campaign for a lifestyle coffee brand. Created content calendars, short-form video concepts, engagement campaigns, and paid social campaigns aimed at increasing reach, engagement, profile visits, and website traffic.

Live Demo ↗ GitHub ↗

Lead Generation Campaign – SkillForge

Google Ads Meta Ads Google Analytics 4 Google Tag Manager Looker Studio WordPress

Developed a fictional performance marketing campaign for an online education platform. Built audience segments, landing-page messaging, conversion tracking, remarketing campaigns, and performance dashboards to optimize cost per lead and improve campaign efficiency.

Live Demo ↗ GitHub ↗

Content & Conversion Strategy – FinEdge

WordPress Google Search Console Semrush Google Analytics 4 Canva ChatGPT

Created a fictional content marketing system for a financial education platform. Developed keyword-driven blog topics, content briefs, landing-page copy, lead magnets, and conversion-focused content designed to attract relevant organic traffic and move visitors toward lead generation.

Live Demo ↗ GitHub ↗

Skills

Google Analytics Google Search Console Google Ads Meta Business Suite Meta Ads Manager SEMRUSH Ahref.

About

Digital Marketing Specialist driving measurable growth through data-backed strategies. I specialize in optimizing search visibility, launching high-ROI paid campaigns, and turning complex analytics into actionable business insights.

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Resume

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